![From Burnout to Breakthrough: How CEO of Shoppable Heather Udo Rebuilt Her Business with Alignment & Ease [Ep. 75]](https://s3.castbox.fm/66/06/e8/1b6123288aefbac669a7366a54d66c5303_scaled_v1_400.jpg "From Burnout to Breakthrough: How CEO of Shoppable Heather Udo Rebuilt Her Business with Alignment & Ease [Ep. 75]")
From Burnout to Breakthrough: How CEO of Shoppable Heather Udo Rebuilt Her Business with Alignment & Ease [Ep. 75]
Description
What does it really look like to build a tech company from scratch — as a woman, a founder, a mother, and a deeply intuitive leader?
And what happens when you hit the wall of burnout… but choose to rebuild your business from a place of ease, alignment, and sovereignty instead of hustle?
This week, I sit down with the extraordinary Heather Udo, Founder & CEO of Shoppable — a SaaS platform powering shoppable experiences for major retailers, global CPG brands, and creators.
Heather shares the truth behind:
✨ Growing Shoppable into a profitable tech company over 14 years
✨ Navigating male-dominated startup culture
✨ Raising (or intentionally not raising) VC funding
✨ Coaching first-time tech founders
✨ Being a mother while running a company
✨ Using AI the right way for e-commerce
✨ Rebuilding after burnout
✨ Creating a life and business led by alignment, not adrenaline
She also breaks down how Shoppable helps stylists, bloggers, designers & creators stop losing commission to coupon extensions (👀) and start earning predictable income — while owning their customer data.
This conversation is packed with insight, transparency, and grounded advice for any entrepreneur building something bigger than themselves.
🔗 MENTIONED IN THIS EPISODE
👉🏻 Connect with Heather: @heather.udo
🎁 Grab Heather's Startup CEO Cheat Sheet (with links to free legal templates) here → https://www.heatherudo.com/resources
💝 Looking for Shoppable resources? Email sales@shoppable.com and mention this podcast episode to receive 15% off* your license fee. (*New customers only.)
✨ Book a free 20-Minute Biz Breakthrough Call with me- Let’s map out your next income leap, together 💖
xo, Masha
💞 Let's connect:
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